Astha IT Solutions - Dhaka, Bangladesh

About Us

Astha IT Solutions provides business software, services and support to small and medium sized businesses. Whilst our heritage is in the small business market we also have the experience and expertise to meet the needs of specific industries. We are a global company with more than 5 years of experience working with small and medium sized businesses. However, we have built our success on understanding and meeting the needs of customers in their local markets. Therefore the majority of our products and services are developed and supported locally. This ensures we provide a choice of high quality products and services which are relevant to our customers, use the most appropriate technology and are supported by local experts.

We provide an extensive range of solutions which make  

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it easier for our customers to manage their business processes. Whether it be our financial software enabling better cash flow management, our software and services equip our customers to run their businesses more effectively and overcome the challenges of today’s business environment.

When faced with these challenges businesses need software suppliers in whom they can trust and with whom they can build real relationships for the long-term. What make Bonik different is our people, our complete dedication to doing the right thing by the customer and our commitment to support them to the very best of our ability. Regardless of where we are in the world, Bonik’s people are guided by five key principles of trust, integrity, innovation, simplicity and agility as these attributes will enable us to best serve all our customers and continue to deliver our success.
What makes us different?

We differentiate ourselves from our competition through the experience we deliver to customers. In our business, what matters are people helping other people through technology. Unlike some of our competitors we are not led by technology or processes. Customers and their needs and expectations lead us.
Supporting our customers

The support service and aftercare we provide to our customers is the cornerstone of our success. We believe we are already the best in our industry at offering customer service, but we want to offer an outstanding experience at every level. We recognize that smaller businesses have limited sources of advice and very often have no IT department. They look to Bonik for advice on how to get the most out of their software to enable better business performance and for guidance on business critical topics such as accounting, employment legislation, payroll, financial reporting and more.

With Bonik’s network of and solutions for accountants, customers can benefit from the ability to exchange data seamlessly with their accountant, making all aspects of their relationship with this key business adviser more efficient and effective.

Our business partners build close working relationships with larger, Bonik customers, help to tailor their solutions, deliver large scale implementation, and provide specialist knowledge, on-site support and other added value services.

We believe we are not just a software supplier but a partner in our customers’ businesses helping them run their businesses more effectively and realize their ambitions. Our partnerships are built on the ongoing dialogue we have with our customers, the provision of high quality support and advice and the loyalty and trust that results from this. Our emphasis on support is backed up by the resources we put behind it. Across the business as a whole, more than 45 % of our people work in technical support, customer service or customer training roles.
Distribution of our products

Bonik products and services reach our customers in the following ways:

Direct
Retail
Business partners
Accountants

This range of channels reflects our understanding of the small and medium sized business market place, is tailored to match local market needs and ensures that Bonik is accessible and easy to do business with. This diversity of distribution channels, specifically developed to reach small and medium sized business, is one of our key business strengths.


Our Products and Services

At Bonik we focus on providing relevant solutions that make it easier for customers to manage their business processes and help them to meet their objectives.

Traditionally, we have been associated with accounting software, but over the last five years we have taken this experience and insight and applied it to other areas and we now have a wide range of solutions to help businesses from front to back office. We take a pragmatic approach to technology, harnessing it for the benefit it brings to our customers. As a result we offer a choice of flexible, scalable, integrated solutions to customers who can choose Bonik to handle just one aspect of their business software needs, or all of them.

Today our products are classified into the following groups

Accounting
Financial forecasting
Payment processing
Job costing
Business stationery

In addition to this broad range of solutions we also recognize that businesses in different industries have different needs. In line with our approach to stay close to our customers and deliver relevant solutions, many of our operating companies have, alongside our worldwide community of software developers, developed solutions for specific industries. This enables customers to get the most out of their investment with Bonik.
Our Vision and Goals

"Our vision is to be the most admired and respected software provider in the world." While we are locally-focused in serving our customers, we work together as one organization towards one future. Our strategy sets out a clear vision supported by a set of goals towards which all of our operating companies around the world are working. Our vision is to be the most admired and respected software provider in the world. Our business will grow as we help our customers manage their businesses more efficiently. Our products will be easy to install, customize and maintain. The services and support provided by our people and our partners will help to take the complexity out of managing business processes. Our business model and the way in which we operate it will make it easy to deal with Bonik.
Our goals

To be a leading supplier of business management software and solutions to SMEs in the key markets of the world.
To continue to establish products and services that offer the most compelling fit with a customer’s country and industry.
To have the most satisfied and active customers in our industry.
To have the most trusted brands in our markets.
To foster a dynamic, vigorous and innovative business measured by our strong organic growth rate.
To be the most admired employer in our markets.