Innocomm - Dhaka, Bangladesh

Our belief
“Innovation On Communication”

Our Philosophy
Innocomm is a client service-based Advertising, Printing and Marketing company providing pro-active, creative and strategic solutions for your business. Our number one focus is to ensure a first class level of service to all clients, by performing at the highest standard at all times. Providing a constant eye for detail and a focus on quality, while maintaining a level of customer service and impartial advice second to none, Innocomm exists to benefit your company’s bottom line.
Our Value: listening to our clients
A corporate strength lies in the spirit of an experienced team. Teamwork should be the principal condition of the success. Apply the sense of creativity along with the technical implications. We visualize the  

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concepts that may be deemed effective to communicate the message of the client’s products and services
About Innocomm
Innocomm emerged in beginning of 2008 by three young entrepreneurs with a belief that a proper Creative Execution of the brand can help it solely to create a position in the market.
Undoubtedly advertising adds value to the product as well services; but it requires an integrated plan. To innocomm, an integrated Communication Strategy is the prime concern to make the bridge between the products and consumers. This is why we consider the consumers’ perception while developing a strategy & Services.
A proper panel of adequate people – experienced enough in brand development strategy is working with us. To support the planning department we are equipped with other members working in market research, consumer behavioral study and brand audit.
Our creative team is aware of the personality of the brand; this team knows it very well how a creative message and idea can be communicated with different segments of consumers. And the execution is done keeping the image of the brand as well as its target audience.







Our Services



Above The Line (ATL)
Audio & Video Production:
1. Package program
2. Audio composition & editing
3. TVC (both story & jingle)
4. Online editing

Media
1. Media Monitoring, Buying and Booking.
2. Analyzing Competitor’s Media scenario.

Below The Line (BTL):
Activation:
We arrange and promote marketing campaigns through our activation team. Our dedicated work force is capable of activating marketing and communications tasks any where in Bangladesh. Our activation mediums are given in the following:
1. Conducting survey
2. Providing human resource for direct marketing and sales promotion
3. Providing usher, volunteers, promoters for events
4. Arranging Fashion Show, DJ, MC or host
5. Fixed installment like stage, kiosk, booths, stalls etc
6. Posturing or flyer distribution all over The country
7. Arranging sound and lighting for any types of events
8. Supplying gift items
9. Still photo shoot or video shooting & editing
10. Database management

Public Relations:

a) Developing media relation programs
b) Keeping regular media contacts and providing client information to the media in targeted market segments
c) Organizing press conferences, briefing and interviews as well as finding appropriate speech opportunities for clients
d) Preparing press releases, fact sheets and briefing papers in Bangla and English
e) Monitoring and analyzing coverage of the client, its products, industry and relevant issues in the media
g) Organizing and coordinating seminars, presentation, workshops and receptions for the client's customers and prospects which may include government officials and the media
h) Producing and distributing newsletters and collateral materials
i) Creating special events and programs to attract media attention and generate exposure such as special exhibitions and displays
j) Organizing press tours of clients headquarters and facilities





Sales Promotion
a) Organizing and coordinating special events to promote the client's products such as in-store demonstrations and displays, trade shows, outdoor displays and exhibits
b) Production of collateral materials such as brochures, leaflets, pamphlets, posters and point-of-purchase materials
c) Arranging and organizing trade and consumer incentive programs and promotions
d) Sending direct mail to the client's customers and prospects to promote products and services


Merchandising
a) Assisting consumer goods clients with merchandising services that include meetings with mass merchandisers regarding placement of products on store shelves, monitoring client displays, point-of-purchase materials and product distribution

01. The Objectives

The hub objectives of this scope of supply is to –
• Ensure quality, excellence and prompt execution
• Maintenance of Point of Sales (POS) materials
• Appropriate launching of different promotional campaigns
• Building trade relationship in order to encounter the intense competition in retail front.
• Safeguarding the brand image for long time.


02. TMM Coverage

Innocomm Merchandising team will adorn –

• 45000 outlets
• 600 Markets
• 25-30 outlet coverage per day - per merchandiser
• Minimum 3-5 times visit in a single outlet in every month.


03. Job Responsibilities

3.1. Specific job responsibilities of the Merchandisers are:

• Right execution, placement, cleaning, maintenance and display of all merchandising materials.

• Ensuring all POS getting Visibility, Impact, Stability and Appeal.

• Regularly cleaning Fascias, Identifiers & other Merchandisers to give them everyday best look.

• Encountering competition activities at quickest possible time.

• Ensuring products occupy maximum shelf space at POS.

• Support regional / central Trade Marketing teams in executing events.

• Maintaining good relationship with the channel partners.

• Subscription paper collection.

• Competitor information collection.

Reporting to their respective coordinator or field officer in a certain contravention period of time.



3.2. Geographic
• City dwellers
• Brought up & Educated in city
• Best suit in any geographic

3.3. Psychographic
• Good interpersonal skills
• Target oriented
• Good negotiator
• Positive about challenges
• Down to earth
• Necessarily extrovert
• Decision taker
• Very Hardworking
• Can handle pressure


Event management
Innocomm will provide you with any type of event management support.
We organize:
1. Company & Product Launch.
2. Company & product re-Launch.
3. Ramp Show
4. Sponsorship program.
5. Trade & Fashion show, Musical Concert, Exhibition.
6. Road Show.
7. Celebration Event.
8. Dealer’s Meet / Conference.
9. Seminar, Symposium.
10. Press Conference.
11. Crisis Management.
12. One to One Interview.
13. Special day Celebration.
14. Donation Program.
15. Personalized Events.

Graphic design, Animation & Printing:
Graphic is very much important in accomplishing the print products impact. In every print product, there is a need for graphics design providing the great influence in every reaction that the printed item gains. We have the capability to take your image from mind to visually realistic Images. In this regards, Our design team will provide you with the following services:
Graphics
1. Corporate identity Design. 11. Custom postcards
2. Business logo design 12. Direct mail flyers
3. Icon design 13. Web banners
4. Book/Magazine cover design 14. Web advertisement
5. Product Label, box & container design 15. Postcard design
6. Full color brochures, Leaflets, Flyers printing
7. Unique business cards 16. Book layout design
8. Newsletter. 17. Catalog design
9. Magazine & book cover 18. Newspapers
10. Restaurant menu 19. Product photo shoot
11. Custom newsletter graphic design 20. Full color rack cards
21. Greeting card 22. Invitation card
23. Product catalogue 24. Corporate releases
25. Audio CD cover & inlay 26. Digital billboard, sign board, banner, festoon
27. Poly & neon sign

More Scope of Work
• Digital printing with design
• TVC/Documentary/Drama/Reality Show/Programme
• Product photo shoot
• Press Release in national Newspaper & Magazine
• Supply chain; gift, product, human agent, etc.
• Food Catering only in Corporate events
• Tour Operating only for Corporate

Special day event completed
• Iftar Party
• Special Day Event
• Launching Event
• SME Event
• Sampling
• Social Awareness Building Activation - Relief Activation

Key Client list:

1. Grameenphone Ltd.
2. Reckittbenckiser
3. Ena Properties Ltd.
4. Kiam Metal Industries Ltd.
5. Population Council
6. Food And Agriculture Organization
7. National Tea Company Ltd.
8. Telemedicine Reference Center Ltd.
9. Purple
10. Abul Basher Food & Beverage Ind. Ltd.
11. Woodbridge Ltd.
12. Stm Vision Infotech Ltd.
13. Government Agency




Our Sister Concern
Wahid Corporation Ltd.
Texhill Pvt. Ltd.


Firm’s Experiences:

BTL Relevant Services Carried Out That Best Illustrate Qualifications

Experience 1:

• Assignment Name: BPO ( Bangladesh Post Office Branding)
• Country: Bangladesh
• Location within Country: 6 Divisions: Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, Barishal
• Professional Staff Provided by Firm/Entity (profiles): Trained Planner, Executor, Supervisor & Promoter with experience in relevant field.
• Name of Client: Grameenphone Ltd.
• No of Staff: 134
• Duration of Assignment – 3 months.
• Approx. Value of Services (in BDT): 80,00,000.00
• No of Months of Professional Staff Provided by Associated Consultants: N/A
• Narrative Description of Project: The project is continuing in 61 districts in urban, semi-urban and rural level. All of Post Office Sign Board (Grameenphone & Post Office Name Production & install by 134 Worker & Supervisor

Experience 2:

• Assignment Name: Country Wide Branding Grameenphone center (GPC) & POS
• Location within Country: 6 Divisions: Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, Barishal
• Professional Staff Provided by Firm/Entity (profiles): Trained Planner, Executor, Supervisor & Promoter with experience in relevant field.
• Name of Client: Grameenphone Ltd.
• No of Staff: 58
• Duration of Assignment – 2 months.
• Approx. Value of Services (in BDT): 65,00,000.00
• Name of Associated Consultants, If Any: N/A
• Narrative Description of Project: GrameenPhone Center ‘s All Sticker, Sign, Paint, Festoon production & Re arrange decoration.
• Description of Actual Services Provided by Innocomm: Coordinator, Supervisor




Experience 3

• Assignment Name: Kamlapur Rail Station Branding
• Country: Bangladesh, Location within Country: Dhaka Metro
• Supervisor & Promoter with experience in relevant field.
• Name of Client: , GrameenPhone Ltd.
• No of Staff: 21
• Duration of Assignment – 10 days.
• Approx. Value of Services (in BDT): 14,50,000.00
• Narrative Description of Project: The project continued in Dhaka Metro Rail Station Paint & GP Logo
Experience 4

• Assignment Name: Event -Amcare Brand Glucometer Product Launch
• Country: Bangladesh,
• Location within Country: Dhaka
• Name of Client: Telemedicine Reference Centre (TRCL)
• No of Staff: 34
• Address: Pan Pacific Sonargaon Hotel Ball Room
• Duration of Assignment - 3 days.
• Narrative Description of Project: The programs were design to enhance the image towards the journalists, media and health sector. This is the launching New Technology of Amcare Brand Glucometer
• Description of Actual Services Provided by Your Staff: Design the event, Venue selection, Venue booking, Design & Promote the Event, HR Recruitment, Venue preparations, confirm logistic transport support. Backdrop, festoon design production, documentation of entire activity & Entire Operation. Post event PR in all newspaper and electronic media.
• Approx. Value of Services (in BDT): 22,50,000.00
• All National News Coverage, All TV Channel Coverage, Chief Guest Honorable Information Minister, Dr. MR, Khan, 160 News Reporter & Others

Experience 5
• Assignment Name: Bangladesh Police Seba Board
• Country: Bangladesh, Location within Country: Dhaka
• Professional Staff Provided by Your Firm/Entity (profiles): Well-trained production house & promoter with experience in relevant field.
• Name of Client: Ena Properties Ltd.
• No of Staff: 55
• Duration of Assignment: 2 months
• Approx. Value of Services (in BDT): 90,00,000.00
• Name of Associated Consultants, If Any: N/A
• Narrative Description of Project: The Project was designed & operated to promote the logo of ENA Properties Ltd. & Police Logo in Dhaka City Corporation area by branding and by important number of all Police Control room local Thana phone no & Mobile no for inform general people.

• logistic transport support, Promotion, Design Props, Flipcharts, Festoons, Promoters.
ATL Relevant Services Carried Out That Best Illustrate Qualifications

Experience 1
• Assignment Name: AMCARE Brand Glucometer TVC
• Agency: Wahid Corporation Ltd.
• Duration of TVC: 40 sec
• Format: HDV
• Director: Tariq Mithu
• Script: Faizul Haque
• DOP: Tuku Khandaker
• Music: Bappa Majumder
• Location: within Country
• Approx. Value of Services (in BDT): 14,50,000.00
• Professional Staff Provided by Firm/Entity (profiles): Production House-(innocomm)
• Name of Client: Telemedicine Reference Centre (TRCL)
• No of Staff: 25
• Project Date (Month/Year): 14 April, 2008
• Approx. Value of Services (in BDT): 15,50,000.00
• Name of Associated Consultants, If Any: N/A
Experience 2
• Assignment Name: Kiam Metal Industry Ltd.
• Agency: Innocomm
• Duration of TVC: 40 sec
• Format: HD
• Director: Shaiek Faizul Haque
• Script: Babu
• DOP: Tuku Khandaker
• Location: Coke Studio, dhaka
• Approx. Value of Services (in BDT): 11,50,000.00
• Professional Staff Provided by Firm/Entity (profiles): Production House-(innocomm)
• Name of Client: Telemedicine Reference Centre (TRCL)
• No of Staff: 25
• Project Date (Month/Year): 12 May, 2012

Experience 1
• Assignment Name: Reality Show – Style Guru
• Agency: Perple
• Technical Support: Innocomm
• Duration of Show: 30 min 13 eps.
• Format: HDV
• On-Air every Friday at NTV


















HR Strength:

Permanent Employee: 30 person
• Partners: 3 members
• HR & Admin Department: 2 person
• Finance & Accounts: 2 person
• Client service Department: 4 Person
• Production and Activation: 16 Person
• Office Assistant: 3 person

Contractual / Year long temporary Employee: 134 person
• Total 134 Contractual Merchandisers working year long in 6 divisions


Thank You



House 17 Flat F4 Road 14 Sector 13 Uttara Dhaka 1230 Bangladesh
Phone: +8802 8953881, +8801712786662
E-mail: [email protected]